Abercrombie & Fitch (A&F) is an American retailer that focuses on upscale casual wear for young consumers, its headquarters are in New Albany, Ohio, a suburb of Columbus.
Founded in 1892 in the Manhattan borough of New York City, New York, by David T. Abercrombie and Ezra Fitch, Abercrombie & Fitch was an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, fishing boats, and tents.
The company has 278 locations in the United States, 4 in Canada, and is expanding internationally. The company operates 2 other offshoot brands: Abercrombie Kids & Hollister Co., in addition to two brands, Ruehl No.925 and Gilly Hicks, that closed in early 2010 and 2015, respectively.The company operates 1,049 stores across all four brands.
Abercrombie & Fitch is notable for using “brand representatives” (previously called “models”) for store customer service. Its main competitors are Aéropostale and American Eagle Outfitters. Its younger subsidiary, Abercrombie Kids, competes with Aéropostale’s P.S., and American Eagle Outfitters’s 77kids.
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