Shopkins goes high-tech with electronics products

Moose Toys is partnering with KIDdesigns’ brand eKids to release a number of Shopkins-branded electronics products in 2017.

Source: Shopkins goes high-tech with electronics products

Since its launch in 2014, Shopkins has grown to include more than 140 collectible toys characters, a line of Shoppies Dolls, a direct-to-video movie and an animated webisode series with more than 180 million views on YouTube.

The brand continues to be the top girls’ toy and license in major categories including apparel, room décor and sleepwear.

Partnering with KIDdesigns and their eKids brand to take Shopkins high-tech. Characters from Moose Toys popular collectibles line will be incorporated into a variety of interactive youth electronics products later this year.

Products will include volume-limiting headphones, a karaoke machine with microphone, walkie-talkies, a singalong microphone and a purse-shaped boom box.

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